Writing, Editing, and Content Marketing by Kaci Baez
Business Press Releases and News Announcements
BrightFocus Foundation Celebrates 50 Years of Biomedical Research Breakthroughs: View release
BrightFocus Foundation Honored by World’s Largest Eye and Vision Research Community: View release
BrightFocus Foundation Appoints New Board Member: View release
Alzheimer’s Disease Drug Shows Positive Clinical Trial Results: View release
BrightFocus Foundation Presents Annual Vision Research Awards: View release
BrightFocus Foundation Awards Nearly $24 Million in New Research for Alzheimer’s and Vision Diseases: View release
Leading Vision Researchers Honored by BrightFocus Foundation: View release
Reynolda House announces new acquisitions by John Singer Sargent and Minnie Evans: View release
Reynolda House to reopen with a weekend of gratitude and the opening of “Tiffany Glass: Painting with Color and Light”: View release
Founder of Reynolda House Museum of American Art to Receive North Carolina’s Highest Honor for the Museum She Founded in Her Family’s Home: View release
Reynolda House acquires masterwork by Gilbert Stuart: View release
Museum launches new digital offerings with Call-a-Curator, Pop-Up Studio: View release
“The O’Keeffe Circle: Artist as Gallerist and Collector” opens Sept. 14 at Reynolda: View release
Reynolda launches new comprehensive website: View release
Reynolda Presents the Southern Premiere of ‘In Love with the Arrow Collar Man’: View release
Reynolda House receives Robert James Award for Preservation Excellence for roof rehabilitation work: View release
A Child’s World Learning Center Combating Cold and Flu Season with Innovative Technology: View release
Web Articles
Biohacking Brain Health: Research Exploring Fasting and Diet Changes Shows Promise in Delaying Alzheimer’s Disease, Improving Cognition: View article
We Got the Beat: How Music Impacts Health and Fitness. View article.
Yoga 101: Frequently Asked Questions, The Health Benefits of Yoga, Eight Different Types of Yoga, and More: View article
Barre 101: The Benefits of Low Impact Fitness on Health: View article
The Benefits of a Plant-Based Diet on Heart Health. View article
Foods to Eat for Improved Health and Longevity. View article.
The Promise of Wearable Health and Fitness Tech. View article.
The Science-Backed Benefits of Indoor Cycling and Spin Classes. View article.
The Number One Marketing Mistake Brands Make and The Importance of Digital Accessibility. View article.
The Power of Leveraging Owned Media Assets for Brand Growth. View article.
Website Content Editing and Development
Reynolda: Led the relaunch and all content editing for the website for Reynolda House Museum of American Art and Reynolda Gardens of WFU. View site.
BrightFocus Foundation. Served as lead editor of all site content. Led the SEO optimized site relaunch, CMS platform migration, and global accessibility content optimization for BrightFocus Foundation (Alzheimer’s Disease Research, Macular Degeneration Research, Glaucoma Research). View site.
BrightFocus Foundation. Historic impact and special anniversary website. View site.
ACWLC. Served as content editor, led the relaunch of website. View site.
Integrated Marketing
Alzheimer’s Disease Awareness Campaign, BrightFocus. Led the development and cross-channel video marketing of a public service announcement (PSA) series with former New York Times writer Phil Gutis about Alzheimer’s disease, which has been viewed more than 1M times to date across video, broadcast, and radio and is the most viewed awareness video of all time on YouTube and other social media for the organization. Watch video.
Drop and Give them 10, CSX and Wounded Warrior Project. Co-launched the integrated social impact marketing campaign for CSX Corp. and Wounded Warrior Project. As lead sponsor of AMC television’s Memorial Day war movie marathon, CSX honored veterans through the fully integrated Drop And Give Them 10 program. Through social, digital, print, broadcast and PR efforts, people were encouraged to do 10 pushups and share their experience, which resulted in hundreds of thousands of pushups being donated by men, women, children, pets, U.S. Congressmen and NASCAR drivers and a matched donation by CSX to the Wounded Warrior Project. View campaign.
Health Equity Begins in the Lab, BrightFocus Foundation. Led the communications planning, PR, and scripting of CEOs and PhDs for a congressional briefing, Health Equity Begins in the Lab.
Podcast Hosting, Podcast Content Development, and Video Podcast Marketing
Glaucoma Chats:
Interviewed leading medical doctors, edited and developed scripts, optimized content for SEO, increased views 150% year over year, quadrupled YouTube subscribers and audience reach. (Spotify, YouTube, Apple, Amazon)
Episodes:
Marijuana and Glaucoma – Where Does the Science Stand? View episode
The Eye Exam for Glaucoma: Six Common Tests. View episode
Cataracts and Glaucoma What You Should Know in 2024. View episode
Building Connection and Community: Take Charge of Your Glaucoma Diagnosis. View episode
Glaucoma Imaging: Trends in Detection and Diagnosis. View episode.
Childhood Glaucoma. View episode.
Latest Updates on Glaucoma Eye Drops. View episode.
Glaucoma Treatments in 2024. View episode.
Can Glaucoma Be Prevented? The Science Behind Risk Reduction. View episode.
Glaucoma 101: Exploring the Science Behind This Sight Stealing Disease. View episode.